Harshaali Malhotra becomes the brand ambassador for P.C. Chandra Jewellers

Today’s kids are capable of giving their adult counterparts a challenge when it comes to fashion and style. To initiate them into the world of precious jewellery, PC Chandra Jewellers, the leading jewellery brand in Eastern India, today organized the launch of their “Little Jewels” collection for children at the PC Chandra Greens, Tulip Banquets.


A day of fun, frolic and unbounded excitement began with a fashion show where children aged between 5-12 years walked the ramp. The lovely and immensely talented child actor of Bajrangi Bhaijaan fame, Harshaali Malhotra was the showstopper. P.C. Chandra Jewellers hosted this Cinderella-themed fashion extravaganza to announce Harshaali Malhotra as their brand ambassador for their children’s collection. Mr. Suvro Chandra,


Joint Managing Director, P.C.Chandra Jewellers was present during the launch party to address the media. “Little Jewels” is designed to cater to the fashion needs of the little ones who would want to dress up in style for their big days. The collection consists of pendants, ear-rings, finger rings, bangles, neckpieces, bracelets for every occasion. The range is of light weight and very affordable – an ideal gift for the little ones.


The party started with a fashion show where the young ladies walked the ramp adorned with the endearing little pieces of jewellery crafted for the little fashionistas of the age group between 5 year and 12 years. The showstopper for the fashion show was none other than the little girl who stole everyone’s heart with her performance in Bajrangi Bhaijaan: Harshaali Malhotra. Her warm innocent smile lit up the faces of everyone in the audience as she walked down the ramp.


It was a sight to behold, watching someone so young carry such a beautiful combination of poise and purity which is synonymous to the brand itself. Speaking on the occasion of the announcement, Mr. Suvro Chandra, Joint Managing Director of P.C.Chandra Jewellers said, “As a brand we have noticed that kids have a definite fashion sense. We have seen parents approaching us with requests to create jewellery pieces for their little ones who are equally conscious about what they want to wear keeping in mind the latest fashion trend. P.C Chandra Jewellers endeavors to bring nothing but joy to the lives of our customers.


So we were quite happy and excited to create a set of collections for the youngest members of our family. The designs have been created specifically keeping in mind the traditional as well as modern outlook to suit each and every occasion for the young consumers.”


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